Guiding Kāpiti’s Visitor Economy
Bringing together local expertise and national connections, the Board provides clear direction to strengthen Kāpiti’s visitor offering and long-term sustainability.
Tourism is one of the most visible parts of the Kāpiti business environment.
From accommodation providers and hospitality businesses to visitor experiences and events, the sector plays a key role in bringing people into the district and supporting local businesses.
The Advisory Board provides a place for industry insight to inform how this work moves forward, helping connect what is happening on the ground with how Kāpiti is positioned and developed as a destination.
A core focus of the Board is supporting the ongoing delivery of the Destination Management Plan. This includes working alongside operators, iwi and partners to ensure that activity across the visitor economy is aligned, and that the district continues to build a strong, distinctive offering.
This might look like strengthening how experiences are packaged and promoted, supporting collaboration between businesses, or identifying where investment and infrastructure can support future growth.
At the centre of this work is a simple goal: creating a visitor economy that works for both businesses and the community.
This means:
- visitors staying longer and exploring more of the district
- businesses benefiting from increased activity and spend
- experiences reflecting the character of Kāpiti
- growth that is sustainable and well-supported over time
The Advisory Board also plays an important role in connecting the tourism sector. It brings together operators, Council, iwi and regional partners to ensure that the work happening across marketing, product development and sector support is joined up and moving in the same direction.
This helps ensure that Kāpiti continues to present a clear and consistent destination offering, both locally and beyond the region.
In Action Across the Coast
The work of the Advisory Board can be seen across a range of activity happening in Kāpiti.
This includes:
- the development of bookable itineraries that connect accommodation, hospitality and experiences across the district
- supporting the growth of major events, including the return of the NZ PGA Championship and other visitor-driving activity
- working with operators to strengthen how Kāpiti is presented as a destination, both locally and through regional partnerships
- supporting collaboration between tourism, food and beverage, and creative businesses
- building stronger connections with partners such as WellingtonNZ and iwi
Explore the Visitor Economy
For a broader view of Kāpiti’s visitor offering, including experiences, itineraries and operator stories, visit Visit Kāpiti.