How Minecraft’s Aotearoa Expansion Can Boost Local Tourism
Minecraft’s Aotearoa expansion, launched to coincide with the upcoming Minecraft: The Movie, brings Kapiti Island to millions of players worldwide. This project is more than just a digital experience—it’s a strategic opportunity for local businesses, tourism operators, and our wider economy.
A Global Audience, A Local Opportunity
This campaign positions Kapiti Island among New Zealand’s most iconic destinations, alongside Rotorua, Fiordland, and Waitomo. With Minecraft’s 140 million active players, the exposure is significant. The question is: how can we convert this digital buzz into real-world benefits for Kapiti?
Come along and learn how local business can play a role to leverage the campaign.
Spaces are limited, tickets required.
Date: Tuesday, 13 May
When: 5:15 pm to 7:30 pm
Where: Anam Cara Gardens
What to Expect
- Hear from industry experts from TourismNZ and the Māori game developer at Minecraft.
- Insights into emerging visitor trends, challenges, and collaboration opportunities.
- A chance to network with like-minded tourism professionals over drinks and nibbles.
